Sep 28

International student Olympiad “Sacral tourism: motivations of the consumers and demand generation”

September 27, 2018 at E. A. Buketov Karaganda State University was held an international student Olympiad “Sacral tourism: motivations of the consumers and demand generation”, concerned with the practical implementation of the Programme of the President of the Republic of Kazakhstan N. Nazarbayev ” Course towards the future: modernization of Kazakhstan’s identity”.

The main purpose of the Olympiad is to identify and develop creative abilities and interest in scientific activities and increase the interest of young people in professional activities in the field of tourism.

Tasks of the Olympiad:

* promotion of tourism development in the Republic of Kazakhstan;

* identification of motives for profession selection;

* development of professional qualities of future tourism managers;

* exchange of the best practices of the universities engaged in the training;

* mutually beneficial partnership between universities and representatives of the tourism sector.

The participants of the Olympiad were the students of Gorno-Altay State University (Russia, Gorno-Altaisk), Al-Farabi Kazakh National University (Almaty), M. Utemisov West Kazakhstan State University (Uralsk); L. Gumilyov Eurasian National University (Astana); Yassawi International Kazakh-Turkish University (Turkestan); Kazakh Women’s Pedagogical University (Almaty); Taraz Innovative Humanitarian University (Taraz), E. A. Buketov Karaganda State University.

Participants of the Olympiad were concerned with the following practical problems:

 forming the most in-demand tourism products;

 effective methods of promotion;

 identification of potential customers and developing appropriate marketing programs;

 remodelling of sacred tourism in the region;

 development of online maps (guides on the route of sacred tourism for domestic and foreign tourists, taking into account the interests of adult, youth and children’s segment (based on new IT technologies);

 development of activities in accordance with the concept of the territory sustainable development